-Micheline became the first woman to wear a bikini
-July 5, 1946, Louise Réard designed that sexy outfit
-the arrival of French sex symbol Brigitte Bardot transformed
The first bikini was invented in 1946 I.e 70 years ago . This is the nude dancer, Micheline Bernardini rocking it.
Back then in the 1940s during the war, US government had introduced fabric rationing and an entrepreneurial Réard a French man realized it presented him with a money-making opportunity.
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That day July 5, 1946, Louise Réard designed that sexy outfit and only had the problem of finding a model brave enough to wear his invention. Behold nude dancer by the name of Micheline Bernardini saved us today and our bikini by taking up the challenge of wearing it.
On July 11, 1946, Micheline became the first woman to wear a bikini, during a press show in Paris.
In 1951 the controversial item was banned following the first Miss World Contest in London. Declared sinful by the Vatican, it was soon banned in Belgium, Italy, Spain, and Austria.
Then the arrival of French sex symbol Brigitte Bardot transformed all that. Pictures of a gorgeous Brigitte on the beach at the Cannes film festival in 1953, have been attributed to the bikini’s change of fortune.
It recorded a high number of sales which has been credited with doing more for French international trade than the car industry.
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